About

Learn more about who we are, our journey, and what inspires our passion for great food.

Welcome to Pefani Fruit, where for over 50 years, we have been dedicated to bringing the finest nature has to offer straight to your table. Established in 1975, our company has grown from a passionate family venture into a leading force in the Greek fruit and vegetable industry. Based in the Central Market of Athens (Agios Ioannis Rendis) and featuring a dedicated store next to the main entrance of the market, we bridge the gap between premium production and the final consumer.

Our philosophy is simple: uncompromising quality and absolute consistency. Whether it’s local Greek produce or exotic varieties from around the world, every item in our selection is handpicked and certified to the highest safety standards (ISO 9001 & 22000).

At Pefani Fruit, we take pride in our versatility. Beyond serving our neighborhood through retail, we operate a specialized HO.RE.CA. department, supplying restaurants, hotels, and catering businesses across Attica with a privately owned fleet of refrigerated trucks.

Driven by decades of expertise and a vision for continuous growth, we remain committed to our heritage while embracing modern technology. At Pefani Fruit, we don’t just trade produce; we build relationships of trust, ensuring that every fruit, vegetable, and mushroom we deliver is as fresh and vibrant as the day it was harvested.